The Big Problem With Vevo

(Just try and watch this video without ad blockers to understand the issue)

Just saying the name Vevo disgusts a lot of people, but why? When you go on YouTube and you look for that one music video, be it something recent, or nostalgic, you can be guaranteed that Vevo's name will be on it. In my experience Vevo's stuff is of a respectable quality by YouTube standards, but the issue is if you want to watch these videos, you're forced to sit through ads before you can watch them. There have also been reports of said ads interrupting the videos themselves. Normally I'd tell people to get Firefox and use adblock plus, but in this case, I can sympathize with them. It used to be I could go on YouTube and just sit there and watch a music video ad free, but now if I don't have AdBlock Plus enabled, I'm forced to sit through a 20 second ad either before the video, or somewhere in the middle of it.